About Us

I started C for Candle in my kitchen in 2020, just before the lockdown. What began as a passion project soon turned into a way to share comfort, creativity, and calm through candles.

In 2023, I registered the business under the name The Gaia Theory—a name that reflects our deeper vision. While candles are where we started, we hope to grow into a brand that offers more mindful, earth-conscious products—always staying rooted in purpose.

C for Candle remains close to my heart. It’s where the journey began, and where every candle is still hand-poured, thoughtfully packed, and designed to bring a little joy into your everyday.

We’re a proudly homegrown Indian brand, built with love, care, and a whole lot of heart.